Professor Researcher. Advertising Department. Universidad Central.

Sept. 2018 - current

Courses under my charge: Planning and Brand Management, Management of Advertising Projects, Communication Strategies. Research: Corporate Ethnographies.

​Member of the organizing committee of the Advertising Congress MentesLab 2019

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Marketing Studies Department Chairman Universidad Central

January 2017 - August 2018

I assume a leadership role toward the achievement of the highest possible level of excellence in the teaching, research and service activities of the department. I lead the processes that shape the curriculum and have an impact on the learning of students, and effectively articulates department and college missions to internal and external constituencies. I am the representative of the department, a spokesperson, an advocate for the department; I am also the person who will be relating back to the department the perspective and concerns of the Dean. 

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Associate Professor - Marketing Research. Department Chairman Marketing CESA Business School

​2008 - Aug 2016

 

I worked as an Associate Research Professor at the CESA School of Business in Colombia, I was responsible for the coordination, design, and implementation of the area’s programs and subjects, of some marketing graduation projects, of some evaluation of quality of the students’ preparation and for counseling the Dean in the teachers’ for the School. 
Also for teaching on: Markets I, Basics of Marketing, Principles of Marketing, Market research,  Marketing Strategies, Advertising between others.
My research interests and publications focus are on Sensory Marketing, Museum and Cultural Marketing, Client Retention in B2B, Emotional Salary and Employer Branding.

 

 

Marketing Advisor. 

2003- 2007

 

​As a Managerial Consultant I was responsible for finding, keeping and managing clients, projects’ direction and administration through the process of setting needs, design and implementation of solutions, rendering of professional services, such as market researches for stores and shopping malls, corporate diagnosis, design of marketing strategies (product, communication, clients loyalty), and organization’s culture, technical revision of text books about marketing and entrepreneurism for national and multinational companies, among which we can mention: McGraw-Hill Interamericana S.A., Sodimac Corona S.A.-Almacenes Homecenter, Pedro Gómez & Cia., Restaurante Tramonti, Seguridad de Colombia Ltda., Silva Publicidad S.A., Centro Nacional de Consultoría, as well as the organization of courses and seminars on marketing, management skills, and human development.

 

 

Marketing Lecturer , Trainer and teacher

​2003-2007

 

​As a Lecturer I worked for Institutions such as : Universidad de Ciencias Aplicadas y Ambientales – UDCA, Banco de la República, Escuela de Administración de Negocios – EAN, Pontificia Universidad Javeriana, Colegio Helvetia, Fundación Universitaria Empresarial - Cámara de Comercio de Bogotá, CESA-Incolda, Universidad del Rosario, Universidad Industrial de Santander en Bogotá, Febor Entidad Cooperativa, Homecenter, Mercafé, Tesicol, Fedearroz, Alcalis, Union Carbide, Carulla y Cia S.A., Avianca S.A.  The topics I  had work were: The trustworthy supplier, Marketing strategic plan, Marketing as a corporate philosophy, Merchandising, Markets intelligence, Marketing for marketing non specialists, Marketing scope, Management of corporate image, Life Project, Labor Management, Management of beliefs, Emotional control, Leadership and emotional intelligence, A decision and an experience – Program for professional guidance, Clients’ service, Culture of service.