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LATEST PROJECTS

Project | 2018

Project I  Ethnographie in Marketing  Research

in Colombia

In order to know how this methodology is being applied in the marketing research in our country, our team at U Central is working in identifying the beginnings, the growing process, the actors and their profiles,  what the market demands.  and the utility and value recognize to know the consumr behaviour. 

Project | 01

Project I 01 Museum  Marketing

 

People are looking for new experiences, ideas and spaces in order to recharge themselves due to their stressfull lives. This is why organizations compets for their leisure time.   Within these organizations are museums that can take advanage of this opportunity to serve people, giving them memorable experiences through the use of sensory marketing

Project | 02

Project | 02   Sensory Marketing 
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* State of the art of olfactory marketing in commercial atmospheres 

* Model for the olfactory identity application in current brands

* Guide for sensory marketing management

Project | 03

Project | 03 Client Retention and Employer Brand
I​n order to have strategic tools to retain internal client I explore the emotional salary model, applying the marketing theory to the laboral relation in our context. The main goal was to make our entrepreneurs more competitive by knowing and understanding the employee behaviour, identifying key factors and persued benefits.
To see more or discuss possible work let's talk >>
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